I wish I could tell you how many dull, boring, and generally crappy mobile media tours I’ve taken. Indeed, bad mobile tour experiences are one of the main reasons my partner and I started Q Media and, as it happens, we recently had the opportunity to be inspired all over again. Mike tells the tale…
In my previous post I wrote about the pitfalls of evaluating a mobile media tour based on pick-up rates. Pick-up rates measure the effectiveness of sales and marketing efforts but don’t in the least tell you if your visitor “gets” your message. Is it memorable? Understandable? Did it advance your mission? Are you trying to…
Quality and experience matter. If your visitors aren’t listening, it’s not their fault. It’s yours. Many organizations use software to track how listeners respond to their mobile tour. And often, when facilities find that tracks aren’t listened to in their entirety, they conclude that “the listener isn’t interested in mobile tours,” RATHER than “their mobile production isn’t interesting.” Visitor behavior,…
Recently I was in Newport, Rhode Island, attending the New England Museum Association conference, and it was a few firsts for me–first time at NEMA, first time in Rhode Island. The conference was well attended, and we spoke with a few folks in that area about the possibility of producing and equipping an audio tour…
Moving around in an old submarine requires grace and flexibility. Plus it helps to have a purpose, an aim, a goal. All these qualities combine in the energetic form of Captain Ernest “Zeke” Zellmer, ret., a board member of the American Undersea Warfare Center in Galveston, Texas. Zeke has a special passion for AUWC because…
As you blog readers have seen us post time and time again, we here at Q Media strive to produce audio tours that aren’t the run-of-the-mill-fact-data-date-talking-head audio tour experiences. An emotional connection between a listener and a facility through the tour is always our goal. Good story telling connects the listener on deeper levels to…
As the Technical Director at Q Media, I oversee the audio production aspect of our tours: recording talent, editing narrative, and adding music and sound effects into our narratives. When we produce a tour, the audio production is the last part of the creative process, and it is my job to oversee the sonic support…
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