I wish I could tell you how many dull, boring, and generally crappy mobile media tours I’ve taken. Indeed, bad mobile tour experiences are one of the main reasons my partner and I started Q Media and, as it happens, we recently had the opportunity to be inspired all over again. Mike tells the tale…
In my previous post I wrote about the pitfalls of evaluating a mobile media tour based on pick-up rates. Pick-up rates measure the effectiveness of sales and marketing efforts but don’t in the least tell you if your visitor “gets” your message. Is it memorable? Understandable? Did it advance your mission? Are you trying to…
April 12, 1981, was a Sunday. On that day, about a 100 miles away from my central Florida home, at 7:03 in the morning, the shuttle Columbia lifted off from Kennedy Space Center, a fiery ball of wonder lit the morning sky and new era was born. Even as a 14-year-old girl seeing that distant…
Quality and experience matter. If your visitors aren’t listening, it’s not their fault. It’s yours. Many organizations use software to track how listeners respond to their mobile tour. And often, when facilities find that tracks aren’t listened to in their entirety, they conclude that “the listener isn’t interested in mobile tours,” RATHER than “their mobile production isn’t interesting.” Visitor behavior,…
A few weeks ago, while attending an opening of a new fine arts museum which presents some of the sexiest modernist furniture ever crafted (Modernism Museum Mt. Dora), a successful, highly articulate, well-respected art expert and consultant and I were standing around hobnobbing. (FYI — The photo above is not of me and the consultant…
What happened next?? They ordered a round of drinks and had a good time, just like everyone else. No joke. They wanted tasty adult beverages and to kick back with friends and family. I mean, seriously! It’s Vegas, baby! Last week I had the enormous pleasure of attending the American Council of the Blind’s (ACB)…
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