"Scene and Heard: Scriptwriting 101" Scene and Heard is a 3-hour workshop designed to teach those with the responsibility of delivering your organization's message the key differences between writing for the page and writing for the ear and the eye.

This workshop is for you if:

You are creating an audio or video project that includes volunteer (or donated) production services.
You are working with a small budget and cannot afford a "professional" scriptwriter.
You do not wish to hand over the delivery of your message to "outsiders."
You want to increase the effectiveness and qualifications of your interpretive staff.
Key components of this workshop are:

The Good, the Bad, and the Ugly - The three fundamental differences between "scripts" and "text" and how to recognize them when you see them.

The Good - Good writing styles for other media do not translate well to AV.
The Bad - We process information that we hear and see differently than when we read. Bad writing either ignores or refuses to recognize these differences.
The Ugly - Boring, condescending, manipulative, and the greatest sin of all, ineffective.

The Heart of the Matter - Emotional connection with your audience is not an accident and it is not optional. The true strength of audio and video is that it opens an emotional door through which you can also deliver information. It is not a data delivery tool that sometimes touches us emotionally.

A screwdriver is not a drill. Use the right tool for the job.
"What should I care?" Getting past your audience's first line of defense.
Not all audience members will relate to your specific subject, but all of humanity understands the fundamentals such as joy, hope, fear, regret, etc., etc., etc.

The Rudder - Why you need an emotional goal, how to identify it, and how to use it to navigate through your production.

Focus, focus, focus! A story can be told a multitude of ways. To be effective, you must choose one.
Which emotion is the most likely to deliver the action you want your listener to take?
Cut! Even in the best of films and audio, good stuff does (and should) end up on the cutting room floor.

The Blueprint - In addition to the needs of the end listener or viewer, a script must also provide guidance and direction for a number of individuals: producer, director, talent, camera and/or audio, editors, etc.

Scriptwriter = Architect. The writer's job is to deliver the plans that will be used to create a structurally sound, powerful, useful, and ultimately beautiful production.
What does each person need and how do I make sure it is in the script?
Now that it's written, how do I let it go?

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