Putting It Together will save an organization weeks or months of time and thousands of dollars even as it fulfills its ultimate purpose: ensuring that your message is effectively delivered to the target audience.
Putting It Together is a soup to nuts primer on being your own producer. It is a complete production instruction course for organizations and individuals who want to add audio or video programs to their message delivery options and are committed to achieving above average results. At the conclusion of this intensive 8-hour workshop participants will be able to produce (or oversee/executive produce) an audio/video project. It includes everything from evaluating your script for costs and needs, to creating a workable schedule, to casting considerations, production (what you need, what you don't), editing and finally copyright/legal info and forms. In the end you will have a production "how-to" book that you can use over and over. It is a step-by-step guide to follow during each phase of production and ultimately will provide the participant with a clear understanding of not only what needs to happen and in what order, but also why.
This workshop is for you if:
Your organization is taking on the responsibility to produce you own AV content for audio guides, introductory videos, or other AV media.
You plan to produce multiple media productions over time. (fundraising, marketing, documenting growth or exhibits, orientations, etc.)
You will be acting as an executive producer, coordinating the efforts of volunteer or subcontracted labor.
Development -
ideas together,
focused the pieces,
and crafted a tour
that can grow with
us in the future."
Claudia Pennington Executive Director
Key West Art & Historical Society
Goals - "So how does it end?" Final outcome and "development" budget
Roles - "Do I really need a 'best boy' and what the h___ does he do?" Who needs to be on the team, why are they there, and exactly what are they accountable for?
Reality - "To hire or not to hire?" That is the question.
Technology - DV, MiniDV, Beta SP, HD, HDV, 1080i, 30p, 24p, 60p, 16:9, 4:3 … hey doesn't anybody just have a #)()$(@* camera anymore?
Pre-production -
First Things First - The script. A real one.
"It's the little things that kill ya." Creating (or evaluating) a production budget.
"Yes, Virginia, time IS money." Creating (or evaluating) a production schedule.
"I know it's your building but …" Location Scouting -Seeing the familiar in a whole new way.
Can this person deliver the goods? (i.e. the emotional goal). Casting -How to select the right person for the job.
"Is it intellectual property if it looks like vacant land?" A general understanding of entertainment law, forms you should have, and when to call a lawyer.
"Ready, set, shoot! (or record!)" - A final checklist before you begin creating your production elements.
Production -
"Who are all of these people and why are they just standing around?"
How to stay organized and on track.
Always have a contingency plan (AKA plan B, C, D, …..)
Post Production -
Logging - the most boring and perhaps the most important thing that can be done.
Final Cut, Avid, Vegas Video, iMovie … how much editing do you really need?
Bells and Whistles - music, f/x, and a funny little thing called "public domain."
"It ain't over till it's over." Wrapping up the details.
Participants will receive a "Putting It Together" Production Binder that includes among other items:
Production outline
Goal-setting
Production roles/team members
Basic budgeting
Basic scheduling
Casting outline
Sample production forms - e.g. Talent Release, Deal Memo, Copyright