Creating an outstanding audio or video program requires committing two of a facility's most precious resources: time and money. We will lead participants through the phases of production, define the tasks and outcomes of each phase, and connect the relationships of each task to the final outcome. We address how each step affects not only the financial cost but also how various decisions impact the quality, and ultimately the success, of the project.
"15 Tips ..." is designed especially for conferences, conventions, or other events. The program follows the standard progression of production. (Click here to see comments from previous session participants.)
Tips 1 - 3: Development - Set production/message goals, select the best delivery method, and identify the necessary resources for successfully completing the project.
People seek emotional experiences.
Technology choices should enhance, not drive, your goals.
Assess your resources wisely.
Tips 4 - 6: Pre-production - Create the production's outline and planning structure.
Establish clear channels of communication.
Don't short the foundation. (i.e. scriptwriting)
Assets and resources - get the best out of everything and everyone you have.
"I especially
appreciated the
manner in which
both of you guided
and helped us
better understand
the process of
creating an audio
tour, patiently and
clearly explaining
options, and
working with us
to make sure the
project was
completed on time
and on budget."
Larry Rosenweig Former Director (1976-2004)
The Morikami Museum and Japanese Gardens
Tips 7 - 9: Production - Create the AV elements. Shoot, record, etc.
Understand the use and purpose of "talent."
Be aware of, and beware, changes and opportunities.
Let the "expert" be the expert.
Tips 10 - 12: Post-production - Combine the elements into a cohesive whole.
Avoid panic.
Avoid falling in love.
Embrace the term "Collaborative Art".
Tips 13 - 15: Final Thoughts - Keep in mind at all times.
Get a basic understanding of "Entertainment" law.
If possible, negotiate for access to all raw footage and recordings.
Maximize the return on your investment wherever you legally and ethically can.
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